How to maximize growth with minimal capital investment
Using high-converting sales assets
World Trade Center is the world’s trusted global brand facilitating international business, connections and trade.
We help businesses achieve long-term, sustainable growth by leveraging the latest technologies and best practices in sales and marketing.
From $0 in revenue in 2018 to $2.01M in 2022
This is our company. We started developing our methodology in 2018 for this company, grew it to $2.01M in sales the last 12 months, bootstraped. Then, we replicated this methodology for the other case studies you see in this page. These results were achieved in the latin american market, which is a little harder.
Revenue vs time, taken from Stripe
From 8 months without a single sale to $1.75M in 9 months
We helped them improve their positioning, fine-tune their sales process and close more sales. Their clients are highly educated executives. Also in the latin american market.
"I started to find a formula that worked very well for me [...] and it started to work out. The first 2 months were kind of calm, then between February and March we sold about 6 projects that in total must have been about $1.75M."
Danky Saenz, Grupo AmasB
Translated from Facebook
From $6k/mo to $20k/mo in 18 months
We trained them in sales, helped them develop an offer, increase prices, and implemented a sales process.
"You can't imagine the difference it can make in your personal life and your business."
Raul FZ, Sociala
Translated from our private Facebook group
Develop a solid sales argument by doing qualitative market research
- Gather in-depth, detailed information to better understand your customers and their needs.
- Identify potential problems and opportunities that your business may not have been aware of.
- Provide insight into the experiences and perspectives of consumers, which will help us craft watertight messaging.
When the market needs, your solution, a price that makes sense and the right messaging intersect, sales happen. This step is all about aligning all of these to the only one outside of your control (market needs).
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How To Grow Your Business
The Wall Street Journal wrote this famous sales letter which brought in over $2 billion in subscriptions from 1975 to 2003.
Engage potential customers by creating your core marketing piece
- Engage potential customers and hold their attention. Make prospects enjoy being sold to.
- Communicate complex ideas in a simple and effective way. This way, the customer and the sales rep will speak the same language.
- Build trust and credibility. If done right, it can help you establish your company as the experts in your field and build trust with potential customers.
- Drive conversions. It is designed to be persuasive, so it’s an effective way to encourage prospects to take action, such as making a purchase or booking a demo.
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How To Grow Your Business
Generate more sales oportunities with a comprehensive follow-up system
- Save money on ads by following-up on multiple channels. Generate more interactions without increasing ad spend.
- Keep your business at the top of mind. If someone is considering making a purchase, they’ll be more likely to think of your business if you’ve been in touch recently.
- Address objections or concerns that potential customers may have. By addressing these issues upfront, you can ease the sales conversation.
- Build stronger relationships with potential customers. By showing that you’re interested in their needs and concerns, you can establish trust and credibility, which can be crucial for making a sale.
An example of a fairly complicated follow-up system. This maximizes the number of interactions with your company without increasing ad spend.
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How To Grow Your Business
Running ads by the numbers generates sales profitably. The focus should always be on optimizing for Cost Per Customer Acquisition, and not on vanity metrics like Cost Per Lead or likes.
Feed more leads into the system and scale your marketing
- Generate more leads optimially. Even if doing outbound prospecting, running ads can help attract potential customers and improve chances they make a purchase.
- Drivie sales. This must be the north star for all ad spend. Brand reputation and brand awareness are byproduct of this.
- Stay competitive by growing and covering a larger slice of the market. If a business isn’t growing, it is dying. Stagnation leads to death.
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How To Grow Your Business
Increase your close rates by using a sales script that pushes for real revenue
- Provide a structure and framework for the sales conversation. A sales script can help salespeople stay focused and on track during a demo call or sales call, and can help them ensure that they cover all the important points.
- Help salespeople handle objections and overcome obstacles. Provide guidance on how to respond to common objections and concerns, and keep the conversation moving forward.
- Improve the performance of your sales team. By providing salespeople with the skills and knowledge they need, they can become more effective at closing deals.
- Provide confidence and motivation needed to achieve sales targets. Propper sales training can help your sales team feel more confident and motivated, which can be crucial for achieving success in sales.
Close rate of your sales team will increase automatically when the whole system is set in place. Additionally, well trained salespeople with a proven sale script can close north of 30% of opportunities.
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How To Grow Your Business
Frequently Asked Questions
How does it work?
We do an audit where we analyze your company. We generate a report (which you can use, whether you decide to work with us or not), and submit a project proposal. If you decide to pull the trigger, we start working on the following steps:
Step 1: Develop a solid sales argument.
Step 2: Create core marketing piece.
Step 3: Develop the rest of the sales assets.
Step 4: Launch campaign.
We then optimize continually and scale as needed/desired.
How can I be sure you'll deliver?
We cannot and do not want to guarantee results. That is why we do an audit of your company before making a formal proposal. In this audit we will analyze your company and decide if we think we can deliver results. For some clients, we can work in a revshare scheme, so you only pay us if you get results.
Is this a good time to invest in growth, even if there's a recession?
When CFOs see a recession comming, the first thing they cut is marketing.
Why?
Marketing is the easiest thing to cut to feel like finances are healthy.
As you can see here, the financial crisis created a global economic pullback of just -0.7%. In contrast, advertising dollars dropped a whopping 10.1%.
According to this Gartner study, however, most "efficient growth" companies maintained or increased their marketing spend during the recession. And ended up winning.
Economic recessions are the best moments in time to possition your company as a market leader.
Harvard Business Review covered this, saying that "[d]uring recessions, when most firms are cutting back on their brand advertising, a firm's share of voice increases if it can maintain or increase its advertising budget"[1].
Why? Two reasons:
1. Ads become cheaper.
Facebook and Google Ads are a free marketplace. In boom periods, you have to compete with a lot of other bidders and marketing prices rise.
During a recession, marketing spends dry up overall and you get access to millions of people at a discount.
The key is to manage your spend effectively and adjust the messaging with the times.
2. Ads become more impactful.
When competitors cut their marketing, your ads become more effective at generating customers. At moments like this, not only do ads become cheaper, but in the absence of competition, they also become more memorable.
This combination of factors allow companies who keep advertising during recessions to outperform the competition and brake away as market leaders.
What if I'm not ready to grow my company?
It’s true, not every company is ready to grow. Still, you should reach out and speak with us. We may help if you are at the stage of finding product-market fit, although the service may be different. Let's talk and figure out if we can help. If we can't, we'll say so.
What exactly am I registering for? Is there a commitment in the audit?
You are registering for an audit of approximately 45 minutes in which we will identify areas of opportunity in your marketing and sales processes, we will talk about your objectives, and you'll receive a report with strategies to achieve them.
There is absolutely no commitment in the audit, but it is important to have all decision makers present on the call. We recommend that you share this page with all decision makers before the audit.
What if I take my time to do more research?
It is extremely important to us that you make the right decision, so feel free to do all the research you need. However, it is important that you take into account the following.
At this moment we only have the operational capacity to serve 10 new clients per semester. Therefore, access to the acceleration program is subject to closure without prior notice.
There is absolutely no commitment in the audit, but it is important to have all decision makers present on the call. We recommend that you share this page with all decision makers before the audit.
How do I present this to my team?
If you are not the only decision maker and want to present this to your team, we recommend sharing this page with them. It is the best place for you to understand our methodology and how our process works. Additionally, bring them to the audit to have all their questions answered.
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How To Grow Your Business
Download Methodology, Economics Model And “Increase Conversions” Swipefile
Links to written methodology, unit economics model, and swipefile of 50+ proven methods to increase conversions.